You just might be what you wear

Want to feel stronger? Wear a Superman t-shirt. Want to score better in an exam? Wear a doctor’s white coat to the test.


Really? They’re both true, and there’s research to prove it. The guys and girls wearing Superman tees also rated themselves more likable and superior to the others in the research project. True. Just ask Sheldon.

What you wear not only keeps you warm and looking sharp, it can have a major influence on your mood, on how you look, how you feel, and how others think about you.

This is called the Psychology of Fashion, a field that incorporates the outward colour of what you’re wearing with the inner thinking that can sit behind your choices.

Here are 15 facts (all based on research) that might just make you stop and think again about what you dress in tomorrow.

  • Wearing all one colour makes the body look slimmer by blurring the dividing lines
  • Guys are more likely to ask a girl for a date if she is wearing red, and waitresses wearing red get more tips
  • People show better mental agility when wearing a white coat they believe is a doctor's, but worse agility if they think it's a painter's coat
  • Nine out of ten women and one in three men own at least one item of clothing they have never worn.
  • Women perform worse on a maths test if wearing a swimsuit than they do in a sweater
  • The human eye takes longer to travel across patterned fabrics, making the body appear larger
  • Women are twice as likely to wear jeans when depressed than when they are happy
  • Provocatively dressed women are judged as being less competent than those who cover up
  • People think they are physically stronger when wearing a Superman t-shirt
  • Diagonal lines on clothing detail or fabric create a slimmer illusion and vertical lines on clothing can make you look taller
  • Most women wear less than half of the clothes they own, and 20% of men do the same
  • You are more likely to buy from of donate to someone whose dress style resembles your own
  • Men check themselves in a mirror or reflection twice as often as women
  • People walk faster when approaching someone wearing red than wearing blue
  • After trying on clothing men are more than twice as likely as women to buy



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